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Reykjavik, 24 April, 2013 -  NASDAQ OMX (NASDAQ:NDAQ) announced that the shares of VIS Insurance hf. “VIS”, a Small Cap company within the Financial sector, today began trading on the Main Market of NASDAQ OMX Iceland. VIS is the second company to be listed on NASDAQ OMX Nordic this year, but the first on NASDAQ OMX Iceland market. It is also the first insurance company on the Icelandic market. VIS will trade under the ticker symbol VIS.

VIS is one of Iceland’s leading providers of insurance services. The company was founded in February 1989 when two insurance companies merged – Brunabotafelag Islands and Samvinnutryggingar, but it traces its roots to 1917. VIS enjoys a strong position on the Icelandic insurance market with roughly one-third market share. The company offers comprehensive insurance services to their customers where emphasis is placed on advice about insurance coverage, quality of service, efficiency and flexibility. The company operates 41 agencies around the country and employs about 225 employees. VIS employees and agents operate on the company’s core values which are: Caring, Professionalism and Results.

“The listing is a pleasant moment in the history of VIS. The investors’ demand in the IPO reflects the confidence investors have in the operations and future prospects of the company. Dispersed ownership with nearly 5000 shareholders goes well with our activities since VIS services a large and diverse group of customers nation wide. I appreciate the trust that we have been shown and look forward to cooperating with the new shareholders.” said Sigrun Ragna Olafsdottir, CEO of VIS.

“We congratulate VIS on their successful IPO and warmly welcome the company to the market. This listing is another indicator of the steady progress we are making in the equity market here in Iceland” said Pall Hardarson, President of NASDAQ OMX Iceland. “NASDAQ OMX offers VIS access to a unique pool of investors and access to capital for future growth. We look forward to working with them.” 

Arion Bank is VIS’s financial advisor as well as market maker along with Landsbankinn. 

Cautionary Note Regarding Forward-Looking Statements

Information set forth in this communication contains forward-looking statements that involve a number of risks and uncertainties.  NASDAQ OMX cautions readers that any forward-looking information is not a guarantee of future performance and that actual results could differ materially from those contained in the forward-looking information.  Such forward-looking statements include, but are not limited to, statements about our capital return initiatives.  Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX’s control.  These factors include, but are not limited to, NASDAQ OMX’s ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors detailed in NASDAQ OMX’s filings with the U.S. Securities and Exchange Commission, including its annual reports on Form 10-K and quarterly reports on Form 10-Q which are available on NASDAQ OMX’s website at and the SEC’s website at  NASDAQ OMX undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.

About NASDAQ OMX Group

The inventor of the electronic exchange, The NASDAQ OMX Group, Inc., fuels economies and provides transformative technologies for the entire lifecycle of a trade - from risk management to trade to surveillance to clearing. In the U.S. and Europe, we own and operate 23 markets, 3 clearinghouses and 5 central securities depositories supporting equities, options, fixed income, derivatives, commodities, futures and structured products. Able to process more than 1 million messages per second at sub-40 microsecond speeds with 99.99+% uptime, our technology drives more than 70 marketplaces in 50 developed and emerging countries into the future, powering 1 in 10 of the world’s securities transactions. Our award-winning data products and worldwide indexes are the benchmarks in the financial industry. Home to approximately 3,300 listed companies worth more than $6 trillion in market cap whose innovations shape our world, we give the ideas of tomorrow access to capital today. Welcome to where the world takes a big leap forward, daily.  Welcome to the NASDAQ OMX Century.  To learn more, visit Follow us on Facebook ( and Twitter ( (Symbol: NDAQ and member of S&P 500).


         Kristin Johannsdottir

         +354 868 9836

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