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NASDAQ OMX Iceland welcomes Hagar hf. to its Main Market

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Reykjavik, December 16, 2011 — NASDAQ OMX (NASDAQ: NDAQ) announces that the shares of Hagar hf. (ticker symbol: HAGA) today start trading on the Main Market of NASDAQ OMX Iceland. Hagar is a small cap company within the consumer staples sector. Hagar will be the 14th company to list on NASDAQ OMX European main markets in 2011 and the 1st company to list on NASDAQ OMX Iceland since the collapse 2008.

Hagar is a commercial enterprise operating in Iceland. It operates in all 62 stores and 4 warehouses and employs over 2000 employees in approximately 1300 positions. Under the auspices of Hagar there are among others Iceland’s biggest supermarkets Bonus and Hagkaup and franchises of internationally known brands such as Zara, Debenhams, Karen Millen, Warehouse, Top Shop, Oasis, Day, Evans and more.

Pall Hardarson, President at NASDAQ OMX Iceland, said: “The listing of Hagar is a milestone for the company and the Icelandic equity market. Being the first equity listing in Iceland since the collapse in 2008, this event marks a turning point in rebuilding our equity market. It is fitting that Hagar leads the way. As Hagar is the leading retail company in Iceland, most Icelanders have done business with them and know the company well. We are very happy to welcome Hagar to NASDAQ OMX Iceland and look forward to seeing them prosper.”

Finnur Árnason, CEO at Hagar commented,”We are thrilled over the good reception of our public share offering. It shows that investors believe in our company and our vision for its future. It is also a testament to the careful preparations in advance of the company‘s listing. The share offering has ensured the broad shareholder distribution we were hoping for which is appropiate in light of the popularity of our retail chains among the Icelandic public.“

Companies belonging to Hagar are operated as independent companies and therefore have different forms of legal entity and culture. For more information about Hagar, visit www.hagar.is.

Arion bank is the financial adviser for Hagar and Arion Bank and Islandsbanki are market makers.

NASDAQ OMX Iceland contact: 

Kristin Johannsdottir

kristin.johannsdottir@nasdaqomx.com

+354 525 2844

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