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NASDAQ OMX HELSINKI WELCOMES VERKKOKAUPPA.COM TO THE FIRST NORTH MARKET

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Helsinki, April 4, 2014 - NASDAQ OMX (NASDAQ: NDAQ) announced that trading in Verkkokauppa.com Oyj (VERK) shares commenced today on First North Finland. The company belongs to the Consumer Services sector. First North Finland is a Multilateral Trading Facility (MTF) aimed towards emerging growth companies and has been operated by NASDAQ OMX Helsinki since April 4, 2011.

Verkkokauppa.com Oyj is Finland’s largest, most known and most visited online retailer that offers over 48 000 different items from 22 main product categories. The company sells its products through its three megastores and over 2500 pickup locations in Finland, and also home delivered and installed. The company history dates back to 1992 and it has over 400 employees in three locations. For more information, visit www.verkkokauppa.com

Samuli Seppälä, CEO of Verkkokauppa.com, commented: “As the most visited online retailer and pioneer online store in Finland, Verkkokauppa.com is positioned in a great way as retail moves online. As the retail industry is going through a change, we are expecting to grow our market share from traditional retailing with the help of our scalable business model. The First North listing allows us to move faster forward with our development plans, and it also improves our company’s visibility and brand recognition.”

Lauri Rosendahl, President of NASDAQ OMX Helsinki, said: “We congratulate Verkkokauppa.com on the listing today and welcome the company to First North Finland. We look forward to a long-standing partnership with the company and its shareholders.”

Verkkokauppa.com Oyj has appointed Nordea Bank Finland Plc as Certified Adviser.

About First North

First North is regulated as a multilateral trading facility, operated by the different exchanges within NASDAQ OMX Nordic. It does not have the legal status as an EU-regulated market. Companies at First North are subject to the rules of First North and not the legal requirements for admission to trading on a regulated market. The risk in such an investment may be higher than on the main market.

About NASDAQ OMX Group

NASDAQ OMX (NASDAQ: NDAQ) is a leading provider of trading, exchange technology, information and public company services across six continents. Through its diverse portfolio of solutions, NASDAQ OMX enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 80 marketplaces in 50 countries, and 1 in 10 of the world's securities transactions. NASDAQ OMX is home to more than 3,200 listed companies with a market value of over $8 trillion and more than 10,000 corporate clients. NASDAQ OMX Nordic is not a legal entity but describes the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm and Iceland. To learn more, visit www.nasdaqomx.com.    

Cautionary Note Regarding Forward-Looking Statements

Information set forth in this communication contains forward-looking statements that involve a number of risks and uncertainties.  NASDAQ OMX cautions readers that any forward-looking information is not a guarantee of future performance and that actual results could differ materially from those contained in the forward-looking information.  Such forward-looking statements include, but are not limited to, statements about our capital return initiatives.  Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX’s control.  These factors include, but are not limited to, NASDAQ OMX’s ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors detailed in NASDAQ OMX’s filings with the U.S. Securities and Exchange Commission, including its annual reports on Form 10-K and quarterly reports on Form 10-Q which are available on NASDAQ OMX’s website at http://www.nasdaqomx.com and the SEC’s website at www.sec.gov.  NASDAQ OMX undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.

MEDIA RELATIONS CONTACT:

Maarit Bystedt

tel. +358 (0)9 6166 7274

maarit.bystedt@nasdaqomx.com

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