NASDAQ OMX Debuts Self-Service Press Release Distribution and Disclosure Model With GlobeNewswire DIY

NEW YORK, May 25, 2010 (GLOBE NEWSWIRE) -- The NASDAQ OMX Group, Inc. (Nasdaq:NDAQ) today announced that GlobeNewswire will debut its "do-it-yourself" (DIY) news distribution and disclosure model at the National Investor Relations Institute (NIRI) Conference in San Diego, June 6-9. In addition to GlobeNewswire's traditional high-touch editorial model and Search Engine Optimization (SEO) features, the new DIY offering allows clients to prepare and distribute press releases themselves with flat-rate pricing regardless of word count. GlobeNewswire's DIY solution provides companies with a more targeted news distribution platform, the ability to meet certain regulatory disclosure obligations, and greater control over managing risk tolerance when disseminating news to the public.

From a single platform, announcements can be distributed to the company's fully-hosted website, social media, online media outlets, traditional media, and/or with regulatory disclosure via an EDGAR filing, all with flat-rate pricing at each level. Photo and multimedia distribution is also available for an additional charge. GlobeNewswire's DIY model bypasses the traditional editorial review, thereby greatly increasing the client's level of control over timing, security, and making any last minute edits. GlobeNewswire DIY's advanced editorial review technology ensures that each release is appropriate for distribution by filtering language for objectionable content.

"As part of GlobeNewswire's strategy to offer our customers a variety of solutions to meet their information dissemination needs, we believe the DIY model reflects a wide spectrum of options, from a simple online media advisory to material financial news with an EDGAR filing," said Demetrios N. Skalkotos, Senior Vice President of Global Corporate Solutions, NASDAQ OMX. "Our revolutionary approach to news distribution, based on the recognition that one size does not fit all, resonates with what our customers have requested, while also addressing today's changing, dynamic landscape of media and disclosure regulations."

The robust distribution network of online outlets reached by GlobeNewswire DIY includes numerous websites such as MSN, Yahoo!, and AOL; search engines such as Google and Bing; blogs and RSS feeds; traditional media outlets that encompass newspapers, television, radio, and trade publications such as the Chicago Tribune, The Wall Street Journal, The Associated Press, and CBS Television. The platform's comprehensive financial distribution package also reaches financial newswires including Bloomberg, analyst desktops, and news archives such as Lexis-Nexis and Factiva, with additional options for filing with EDGAR and SEDAR (Canada).

GlobeNewswire is one of many services that NASDAQ OMX offers the investor relations, communications and governance industries.  For more information, please visit: http://www.globenewswire.com.

About NASDAQ OMX

The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com. Please follow NASDAQ OMX on Facebook (http://www.facebook.com/nasdaqomx) and Twitter (http://www.twitter.com/nasdaqomx).

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CONTACT: The NASDAQ OMX Group, Inc. Media Contacts: Marisha Chinsky +1.646.441.5258 Marisha.Chinsky@nasdaqomx.com Jolene Libretto +1.646.441.5220 Jolene.Libretto@nasdaqomx.com

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