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NASDAQ OMX Corporate Solutions and LOYAL3 Announce Strategic Partnership to Offer Customer Stock Ownership Plans (CSOP(TM)) to Public Companies


NEW YORK, June 2, 2011 (GLOBE NEWSWIRE) -- NASDAQ OMX Corporate Solutions and LOYAL3 today announced a strategic partnership to introduce and distribute a revolutionary new technology called a Customer Stock Ownership Plan (CSOP), designed to foster a deeper loyalty between brands and consumers.

Beginning immediately, NASDAQ OMX Corporate Solutions, Inc. will offer companies access to the CSOP, powered by LOYAL3, enabling eligible companies the ability to sell stock directly to customers through social media outlets or the Web in just three clicks, and in amounts as little as $10. The CSOP will also be fully integrated into the Corporate Solutions suite of services, allowing customers the opportunity to access and promote their CSOP through GlobeNewswire, Corporate Intelligence and their Investor Relations Website.

"A CSOP allows companies to increase loyalty, branding and liquidity through customer stock ownership," said John Jacobs, Chief Marketing Officer and Executive Vice President of The NASDAQ OMX Group, Inc.  "We're excited to offer eligible companies the opportunity to create deeper loyalty between their brand and consumers, and look forward to introducing a segment of the market that may not be currently investing to an easy, affordable stock ownership program."

"At the highest level, CSOPs are about democratizing the stock market, making the American dream of stock ownership possible for tens of millions of people," said Barry Schneider, CEO of LOYAL3, inventor of the CSOP.  "With its easy three-click technology™, low minimums, no fees to buy or sell stock and the ubiquity of social media, CSOPs are uniquely engineered to provide market access for everyone."

Schneider adds, "According to the Federal Reserve, only 17.9% of families invest directly in stocks.  This low penetration among American families exposes a market inefficiency that CSOPs seek to remedy.  We believe CSOPs will become a material new source of capital formation for equity markets, providing added liquidity to fuel innovation and jobs creation."

LOYAL3 is currently working with recognizable consumer brands to introduce the CSOP platform and loyalty and branding benefits. These companies' CSOP programs will be available to consumers this summer, with a large number of additional companies planned for launch in 2012 and beyond.

Companies pay for the CSOP technology platform because they are motivated to convert customers into more valuable customer-owners.  LOYAL3 is a registered transfer agent for the limited purpose of administering CSOPs, which utilize the same regulatory framework as a Direct Stock Purchase Plan (DSPP).  Notably, unlike traditional retail shareholder strategies, the CSOP structure doesn't burden the company with added costs or administrative tasks.  CSOPs deploy 100% electronic communication and LOYAL3 manages all CSOP participants for the companies.  

The CSOP, built on web development platform Ruby on Rails®, utilizes proprietary micro-payment technology, processing large amounts of small transactions cost effectively, all within a highly scalable architecture.  Additionally, Ruby allows each CSOP to be custom-branded with record speed and efficiency.  All core function code has been custom written with attention to the highest standards of consumer privacy and security.     


The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with approximately 3,500 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit *Please follow NASDAQ OMX on Facebook ( and Twitter (

About LOYAL3

LOYAL3 offers public companies a technology platform called a Customer Stock Ownership Plan (CSOP) that enables public companies to sell their stock directly to customers on Facebook or the Web in just 3 clicks, creating more loyal and valuable customers. 

Customer-owners spend more, refer more and stay customers longer than ordinary customers.  Thus, client companies are motivated to convert customers to shareholders to increase loyalty, branding and liquidity.

Using a CSOP, consumers for the first time ever can buy stock in just 3 clicks, invest as little as $10 and pay no fees to buy or sell stock.  They can even use a credit or debit card.  CSOPs make stock ownership possible for tens of millions of Americans.


CONTACT: For NASDAQ OMX Alex Honeysett NASDAQ OMX 646.441.5211 For LOYAL3 Rebecca Li LOYAL3 Holdings, Inc. 415.981.0700 Elizabeth Cheek Hill & Knowlton 202.494.2331

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