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NASDAQ Completes Integration of Its Press Release Newswire


NEW YORK, Nov. 28, 2006 (PRIME NEWSWIRE) -- The Nasdaq Stock Market, Inc. (Nasdaq:NDAQ) today announced that it has fully integrated its newly acquired newswire and multimedia service. As part of the integration, PrimeZone Media Network has been rebranded and is now PrimeNewswire(sm).

NASDAQ completed its acquisition of PrimeNewswire, a Los Angeles-based firm specializing in press release newswire and multimedia services, in September 2006.

"The integration of PrimeNewswire will allow for utilization of NASDAQ's advanced technology -- enabling greater innovation and service for our listed companies," said Bruce Aust, Executive Vice President of NASDAQ. "PrimeNewswire's services are integral to the suite of services we offer around a NASDAQ listing. Our aim is to help NASDAQ companies in all aspects of being a publicly traded company."

"We can now leverage NASDAQ's advanced technology to fuel innovation and develop even more sophisticated services for our customers," added Tom Madden, Vice President, Sales and New Business Development for PrimeNewswire. "With the integration, we are better positioned to empower NASDAQ companies with the most secure, state-of-the-art solutions for reaching investors and media while supporting disclosure compliance."

PrimeNewswire is a multimedia service with one of the world's most extensive distribution networks. PrimeNewswire is expanding its technologies and synchronizing news and shareholder communications -- saving NASDAQ companies both money and time. PrimeNewswire offers:

-- Regulation FD Compliance: every material release is transmitted simultaneously and in real-time and is designed to satisfy Regulation FD requirements for public distribution. -- Media Reach: Approximately 6,000 newspapers, wire services, television & radio stations -- Financial Community Reach: More than 1 million desktops -- Online Sites and Databases: More than 3,500 and growing -- Trade Publications: Thousands of industry-related trades -- Global Reach: 80 countries in 23 languages

The acquisition of PrimeNewswire followed NASDAQ's first quarter acquisition of, a leading investor relations service provider; the January 2005 acquisition of The NASDAQ Insurance Agency, a full-service corporate insurance broker specializing in Directors and Officers liability insurance; the creation of Independent Research Network, a joint venture with Reuters to provide public companies with access to research coverage; and the September 2005 purchase of Carpenter Moore, management liability insurance specialists.

About PrimeNewswire

PrimeNewswire operates one of the world's leading full-text press release, photo, and multimedia distribution services. Utilizing the latest in communications technology, PrimeNewswire's multi-channel delivery network provides real-time, simultaneous access to key audiences around the globe, including daily newspapers, wire services, online services, databases, trade publications, institutional and individual investors, and consumers. PrimeNewswire offers a suite of investor relations services including EDGAR filings, IR websites, photos, webcasts, teleconferences, as well as targeting and measurement services to thousands of customers worldwide.


NASDAQ(r) is the largest electronic screen-based equity securities market in the United States. With approximately 3,200 companies, it lists more companies and, on average, trades more shares per day than any other U.S. market. It is home to category-defining companies that are leaders across all areas of business including technology, retail, communications, financial services, transportation, media and biotechnology industries. For more information about NASDAQ, visit the NASDAQ Web site at or the NASDAQ Newsroom at

Cautionary Note Regarding Forward-Looking Statements

The matters described herein may contain forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include statements about PrimeNewswire's capabilities and the suite of services offered by NASDAQ's Corporate Client Group. Forward-looking statements involve a number of risks, uncertainties or other factors beyond the control of The Nasdaq Stock Market, Inc., which could cause actual results to differ materially from historical results, performance or other expectations and from any opinions or statements expressed or implied with respect to future periods. These factors include, but are not limited to, NASDAQ's ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors detailed in the Company's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

CONTACT: NASDAQ Media Contact: Bethany Sherman (212) 401-8714 PrimeNewswire Media Contact: Tom Madden (310) 642-6930, ext. 102

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