press center press release

NASDAQ Announces Investor Analysis Service


NEW YORK, June 4, 2007 (PRIME NEWSWIRE) -- The Nasdaq Stock Market, Inc. ("NASDAQ(r)") (Nasdaq:NDAQ) today announced plans to launch a new investor analytics service, Pinpoint Market Intelligence. NASDAQ, well regarded for its experience in applying innovative technology and the intelligent application of information for issuer companies, is offering this service through its subsidiary.

Pinpoint Market Intelligence is an informed analysis of institutional purchases and sales of a specific stock. This analysis of trading is provided on a confidential basis to the issuer and is used for ongoing measurement and benchmarking of investor relations program effectiveness, and prioritizing management and staff time spent with investors. Pinpoint Market Intelligence will be available to all public companies and delivered to NASDAQ-listed companies through the Market Intelligence Desk (MID).

"Investor relations officers are the critical bridge between investors and company management and need to be able to understand the factors driving institutional buying and selling," said Marcia Barris, Senior Vice President of Products and Strategy for NASDAQ's Corporate Client Group. "To do so, they need intelligence interpreted in a timely manner around the activities of institutional investors and a resource to understand current trading patterns and developments in their stock."

"NASDAQ is committed to providing public companies the tools they need to be better public companies," said Bruce Aust, Executive Vice President of NASDAQ's Corporate Client Group. "This service continues to build upon the communications and intelligence workflow within's Pinpoint suite of products. We believe that no one else can combine the in-depth understanding of current trading dynamics affecting a company's stock with intelligence about institutional buying and selling like NASDAQ."

With a focus on immediacy and the continuous analysis of trading activity and settlement data, the MID has the expert staff and tools, along with the reporting structure, to deliver information efficiently and effectively. Combining experience, insight and technology, the MID will deliver a better view of trading flow and institutional participation in a given stock.

Pinpoint Market Intelligence is a service of, one of NASDAQ Corporate Services' family of business solutions. NASDAQ provides strategic services to public companies, including disclosure, communications and intelligence applications via its PrimeNewswire and subsidiaries, executive liability insurance brokerage through Carpenter Moore, and institutional-grade research through the Independent Research Network, its joint venture with Reuters. NASDAQ's most recent addition to this portfolio is, the first-of-its-kind online board recruiting and matching service.

Pinpoint Market Intelligence is expected to launch in the fourth quarter of 2007 and will be available to companies listed on all U.S. exchanges. Pricing is based on trading volume, market cap and additional services purchased.

Pinpoint Market Intelligence operations will be based in New York and Maynard, Massachusetts. For more information, visit or

The Nasdaq Stock Market, Inc. is the largest U.S. electronic stock market. With approximately 3,200 companies, it lists more companies and, on average, its systems trade more shares per day than any other U.S. market. NASDAQ is home to companies that are leaders across all areas of business including technology, retail, communications, financial services, transportation, media and biotechnology. NASDAQ is the primary market for trading NASDAQ-listed stocks. For more information about NASDAQ, visit the NASDAQ Web site at or the NASDAQ Newsroom at


CONTACT: The Nasdaq Stock Market, Inc. Media Contacts: Bethany Sherman 212-401-8714 Wayne Lee 301-978-4875

In This Story


Nasdaq Press Center

Read the latest press releases, request a press kit, and get in touch with our press team.

learn more