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Intuit Inc. [INTU] to Ring The NASDAQ Stock Market Opening Bell




Intuit Inc. [INTU], creators of business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals, will be at the NASDAQ MarketSite in Times Square the day after the big game to cap off its Small Business Big Game Program by opening the market.

For the first time in company history, Intuit will air two spots during football's biggest game on Feb. 2.

One of the ads is the culmination of Intuit's Small Business Big Game Program. The six-month program was created by Intuit to celebrate small businesses across America by giving them a voice and recognizing their contributions. Since July 2013, Intuit has helped small businesses share their stories with the world, providing more than $25 million in rewards, with a grand prize of a fully-paid, fully-produced 30-second ad in the big game. The winning ad will air during the third quarter and will be the first-ever commercial for a small business, courtesy of QuickBooks.

Additionally, in the second quarter, a new ad for Intuit's TurboTax will air. This spot is being created specifically for the big game and is part of a new TurboTax brand campaign entitled "It's Amazing What You're Capable Of." The campaign is a celebration of hard working Americans and the incredible things they accomplish every day.

In honor of the occasion, Brad Smith, Chief Executive Officer of Intuit will ring the Opening Bell. Smith will be joined at the bell ringing ceremony by the four finalists of the Small Business Big Game program, Barley Labs, GoldieBlox, Locally Laid Egg Company and POOP – Natural Dairy Compost.


NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio


Monday, February 3, 2014 – 9:15 a.m. to 9:30 a.m. ET


Elisabeth Gettelman

(415) 238-1915

Naomi Hurley

(415) 844-6273

NASDAQ MarketSite:

Christine Barna

(646) 441-5310

Feed Information:

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Gal 3C/06C 95.05 degrees West

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DL 3811 Vertical

FEC 3/4

SR 13.235

DR 18.295411

MOD 4:2:0


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To obtain a hi-resolution photograph of the Market Open, please go to and click on the market open of your choice.                            

About Intuit Inc. [INTU]:

Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.

Its flagship products and services include QuickBooks®, Quicken® and TurboTax®, which make it easier to manage small businesses and payroll processing, personal finance, and tax preparation and filing. provides a fresh, easy and intelligent way for people to manage their money, while Demandforce® offers marketing and communication tools for small businesses. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants.

Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year 2013. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at

About NASDAQ-100 Index®:

The NASDAQ-100 Index, launched in January 1985, is one of the most widely followed benchmarks in the world. The NASDAQ-100 Index is the basis of the PowerShares QQQ Trust (Nasdaq:QQQ) which aims to provide investment results that, before expenses, correspond with the NASDAQ-100 Index's performance. In addition, options, futures and structured products based on the NASDAQ-100 Index and the PowerShares QQQ Trust trade on various exchanges.

About NASDAQ OMX Group

NASDAQ OMX (Nasdaq:NDAQ) is a leading provider of trading, exchange technology, information and public company services across six continents. Through its diverse portfolio of solutions, NASDAQ OMX enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets. As the creator of the world's first electronic stock market, its technology powers more than 80 marketplaces in 50 countries, and approximately 1 in 10 of the world's securities transactions. NASDAQ OMX is home to more than 3,300 listed companies with a market value of over $7 trillion and more than 10,000 corporate clients. To learn more, visit


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