press center press release

The Fragrance Foundation to Ring The NASDAQ Stock Market Closing Bell




The Fragrance Foundation and the Foundation's Board of Directors that includes two members of Elizabeth Arden will visit the NASDAQ MarketSite in New York City's Times Square to kick-off the star-studded 39th FiFi® Awards on May 25th.

In honor of the occasion, Rochelle Bloom, President, The Fragrance Foundation and Jill Belasco, Chairman of The Fragrance Foundation and Chief Executive Officer, Maesa Group will ring the Closing Bell.


NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio


Tuesday, May 24th, 2011 – 3:45 p.m. to 4:00 p.m. ET    


Lyn Leigh, Communications

The Fragrance Foundation

(212) 725-2755 ext.102

NASDAQ MarketSite:

Jen Knapp

(212) 401-8916

Feed Information:

The entire Closing Bell is available from 3:50 p.m. to 4:05 p.m. on AMC-3/C-3 (dl 3760H). The feed can also be found on Ascent fiber 1623. Footage of the new logo unveiling will be available from 3:55 – 3:56 p.m. ET. If you have any questions, please contact Jen Knapp at (212) 401-8916.

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About The Fragrance Foundation:

The Fragrance Foundation was established in 1949 by six industry leaders affiliated with Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Parfums Weil, to develop educational programs about the importance and pleasures of fragrance for the American public.

Today, The Foundation's Board of Directors and membership is a who's who of the leading cosmetic and fragrance manufacturers, suppliers, media corporations, advertising and public relations agencies as well as designers, packaging companies and major retailers.

The mission and commitment of The Fragrance Foundation is to enhance the image of the fragrance industry and expand the appreciation and use to consumers of fragrance in all its forms across all distribution channels globally. In particular, the Foundation is dedicated to increasing consumer awareness of the pleasure and enjoyment fragrance can offer on so many levels through public events designed to inform, educate and entertain.

The Foundation also devotes resources and energy developing, coordinating and planning an annual program of stimulating, thought-provoking, business-driven seminars, think tanks, trend events, educational and career outreach activities, maintaining the most respected, comprehensive on-line fragrance certification course (C.F.S.S.) available in the industry, presenting recognition awards as well as pursuing the scientific aspects of fragrance research. The Foundation presents many opportunities to meet and network with leading industry luminaries and make valuable contacts within the fragrance community in addition to its consumer outreach activities.

About the FiFi Awards®:

Considered the 'Oscars' of the fragrance world, The FiFi's® celebrate the artistry of perfume and the artists that create them. 35 crystal FiFi® statuettes are awarded to the dazzling fragrances that have been voted through to top five status. One out of each category wins the ultimate accolade, "Fragrance of the Year". From the big, bold names in the industry to the innovative, independent creators, The FiFi's® honor and recognize the creative skills, the artistry and sheer magic of a beautifully crafted scent. During the evening, a special tribute will be paid to Elizabeth Taylor for her personal contributions to the fragrance industry and as a legendary member of the Elizabeth Arden portfolio of prestige fragrance brands.

Mingling with top executives from the industry's major players be they brands, publishers, perfume 'noses', retailers or bottle designers, this year's guest-list includes celebrity presenters such as Cindy Lauper, Desiree Rogers and Trey Songz, celebrity honorees Halle Berry and Fergie and celebrity hopefuls Mary J. Blige and Kate Walsh whose fragrances are in the running for a FiFi® award.


The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,500 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX first North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit *Please follow NASDAQ OMX on Facebook ( and Twitter ( 


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