Celsius Holdings, Inc. (CELH) President, Chief Executive Officer and Chairman to Ring The NASDAQ Stock Market Opening Bell

ADVISORY, April 6, 2010 (GLOBE NEWSWIRE) --

What:

Celsius Holdings, Inc. (CELH) will visit the NASDAQ MarketSite in New York City's Times Square to celebrate the company's NASDAQ listing milestone and announce news about the upcoming launch of the national Celsius Ultimate Workout Challenge.

In honor of the occasion, Stephen C. Haley, President, Chief Executive Officer and Chairman of Celsius Holdings, Inc. (CELH), will preside over the NASDAQ Opening Bell. Haley will detail the company's current market status and business objectives for 2010. He will also announce details of the Ultimate Workout Challenge campaign, created to inspire individuals to reach their Ultimate Fitness goals this summer with Celsius as their Ultimate Fitness Partner.

A recent landmark clinical study proved that Celsius significantly increases fat loss, improves endurance, and provides lasting energy when combined with moderate exercise. The study continues to build on the science behind Celsius' MetaPlus® formula that shows that Celsius reduces body fat while building lean muscle when combined with moderate exercise.

Actor, television personality and fitness enthusiast Mario Lopez is the national brand spokesperson and will be the face and "coach" of the Ultimate Fitness Challenge campaign hosted at UltimateFitnessPartner.com.

Where:

NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When:

Wednesday, April 7, 2010 at 9:15 - 9:30 a.m. ET  

Contacts:

Amanda Bialek

(310) 854-8151

abialek@allwaysmkt.com

NASDAQ MarketSite:

Robert Madden

(646) 441-5220

Robert.Madden@NASDAQOMX.com

Feed Information:

The Opening Bell is available from 9:20 a.m. to 9:35 a.m. on Galaxy 19 C/15, downlink frequency 4000 vertical. The feed can also be found on Ascent fiber 1623.  If you have any questions, please contact Robert Madden at (646) 441-5045.

Radio Feed:

An audio transmission of the Opening Bell is also available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.

Webcast:

A live webcast of the NASDAQ Opening Bell will be available at:

http://www.nasdaq.com/reference/marketsite_about.stm.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Celsius Holdings, Inc. (CELH):

Celsius Holdings, Inc. (Nasdaq:CELH) markets Celsius®, Your Ultimate Fitness PartnerTM, which is backed by science. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, Your Ultimate Fitness Partner TM, is available at http://www.celsius.com.

About NASDAQ OMX:

The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with over 3,700 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com. *Please follow NASDAQ OMX on Facebook (http://www.facebook.com/pages/NASDAQ-OMX/108167527653) and Twitter (http://www.twitter.com/nasdaqomx).

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