press center press release

Broadway Cares/Equity Fights AIDS (BC/EFA) to Ring the NASDAQ Stock Market Opening Bell



What: Tom Viola of Broadway Cares and cast members from All My Children and One Life to Live will preside over the opening bell. Cast members include: Eden Riegel - All My Children Brent Weber - All My Children Melissa Claire Egan - All My Children Kassie DePaiva - One Life to Live Kristen Alderson - One Life to Live Where: NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio When: Thursday, February 22, 2007 at 9:30 a.m. ET Michael Cohen 212.456.1429 Contacts: NASDAQ MarketSite: Jolene Libretto; 646.441.5220; mobile - 347.219.9539

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Jolene Libretto at (646) 441-5220.


A live Webcast of the NASDAQ Opening Bell will be available at:


To obtain a hi-resolution photograph of the Market Open, please go to and click on the market open of your choice.

About Broadway Cares/Equity Fights AIDS (BC/EFA):

(BC/EFA) is the nation's leading industry-based, not-for-profit AIDS fundraising and grant making organization. BC/EFA is the on-going, committed response from the American Theatre community to an urgent worldwide health crisis. By drawing upon the talents, resources, and generosity of this community, BC/EFA raises funds for AIDS-related causes across the United States. Since its founding in 1988, BC/EFA has raised over $100 million for critically needed services for people with AIDS, HIV or HIV-related illnesses.

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