Headshot of Wendy Jephson

Wendy Jephson

Head of Behavioral Science, Market Technology

Wendy Jephson is Head of Behavioural Science for Market Technology at Nasdaq. Wendy is responsible for leading a unique team of experts that combines behavioural science, financial domain knowledge, and advanced analytics to bring diverse thinking and cross-industry experience to solving some of the biggest challenges in financial services.

Dual qualified as a commercial solicitor and Business Psychologist, in her role as Co-Founder Wendy was instrumental in the original vision, growth phase and the recent acquisition of Sybenetix by the US exchange and technology giant, Nasdaq.

Wendy’s behavioural science & legal expertise was developed in major corporations such as Eli Lilly and Xerox and through her MSc in Business Psychology. The British Psychological Society and leading psychologists have recognised Wendy’s expertise in enhancing decision-making skill, applying psychology to the management of risk and the understanding of how physiological factors affect investment behaviour.