YuMe Household Targeting Tools Rolled Out in UK - Presented by: The Aol. On Network

Marketers who use household targeting can allocate their budgets to various screens, depending on which are most used by different consumers, says Owen Hanks, General Manager of YuMe in Europe in an interview with Beet.TV. YuMe introduced its Household Targeting Solution in the UK this fall that lets brands target various members of a household across devices such as PC, smartphone, tablet or connected TV. The technology was first launched in the US and used with Hyundai.



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