Xaxis' Schlickum: Native & Programmatic Can Co-Exist - Presented by: The Aol. On Network

Media people are talking a lot about "barbells" - Tim Armstrong's metaphor for an advertising world that is coalescing around the seemingly polar forms of sponsored content on the one hand and data-driven display sales on the other. But one ad exec reckons those opposite ends aren't as distinct as the metaphor suggests.



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