What the Top Five Brands Did to Win Customer Loyalty in 2013 - Presented by: The Aol. On Network

What do the best brands all have in common? At a time when discounting has eroded customer loyalty, Chris Malone, Managing Partner of Fidelum Partners and author of The Human Brand talks about how the best brands are able to tap into the customer's subconscious and successfully convey a winning combination of "warmth and competence."



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