Volvo Cars' World First Experiment Reveals the Emotive Power of Car Design - Presented by: The Aol. On Network

The first scientific experiment of its kind has revealed that beautiful car design can tangibly evoke a powerful range of feelings that are on a par with the most basic of human emotions. The scientific experiment conducted by Volvo Car Group in collaboration with EEG specialists Myndplay, tested respondents to analyze how the brain reacts emotionally to car design and how design aesthetics actually make us feel.



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