Vodafone's Social Media Ad Gamble - Presented by: The Aol. On Network

Take a racing driver, cover him in labels and do whatever it takes to attract the media. That's corporate branding, the sponsorship model. And for Vodafone, that's so yesterday. Today, it's social media and technology, helping people do 'Firsts': extraordinary things they haven't done before. UK surfer Tom Lowe will use apps and GPS to identify when conditions are right for the surf of a lifetime.

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