Adobe Touts "Project Primetime," Solution For Building & Monetizing Online Video Audiences
Earlier this year, Adobe launched Project Primetime, a unified video platform that provides a single solution for Adobe streaming, digital rights management, advertising, audience management and analytics. We interviewed Ashley Still, Director of Video Solutions at Adobe, earlier this month at the IBC show to get an update on the initiative. "In the early days of Internet video, companies really needed technology—technology to publish content and play back content," Still explained.
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