Toy Giant Mattel Joins Box Office Race with Max Steel - Presented by: The Aol. On Network

Toy-based films are big box office business. Hasbro's latest 'Transformers' movie 'Age of Extinction' has made nearly 1 billion US dollars worldwide and 'The LEGO Movie' has made close to 500 million dollars. Now, toy giant Mattel are joining the race with a movie adaptation of their popular brand, Max Steel. Bill O'Dowd is the CEO of Dolphin Entertainment who is producing the film alongside the toy maker.



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