The Guardian Inks Pact With AOL's Adap.Tv Unit for Private Video Exchange - Presented by: The Aol. On Network

U.K. publisher The Guardian has an agreement with video ad tech provider Adap.tv for a platform to sell video inventory to select advertisers in an automated, private exchange, explains Tim Gentry, Revenue Director of the Guardian in this interview with Beet.TV He explains the value of such a platform for the publisher which produces a relatively small amount of video content. He also discusses video syndication and discovery.



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