SpotXchange's Buckley: Programmatic Direct Gives Publishers Control - Presented by: The Aol. On Network

Call it: the best of both worlds. Publishers who baulked at real-time bidding, the first incarnation of programmatic ad-buying, may be more drawn to a version of the technique that affords them both traditional-style control and super-controlled selling.



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Company Last Sale Change Net / %
HTZ $ 28.03 3.53 ▼ 11.19%
NOK $ 8.2101 0.19 ▲ 2.37%
AAPL $ 100.01 0.52 ▼ 0.52%
BAC $ 15.49 0.04 ▲ 0.26%
SPLS $ 11.24 0.38 ▼ 3.27%
FOLD $ 5.3679 0.80 ▲ 17.46%
PBR $ 17.795 0.34 ▲ 1.92%
JCP $ 10.38 0.13 ▲ 1.27%

As of 8/20/2014, 10:36 AM
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