Sochi Sponsors' Poisoned Chalice - Presented by: The Aol. On Network

Racism, suicide bombs, and anti-gay legislation. Coverage of the Sochi Winter Olympics so far has been anything but positive - with barely a word on sport. Normally by now sponsors would be poised to cash in. But instead of hoping for the best, this time they're planning for the worst. Sports marketing expert Andy Sutherden.



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