Simulmedia Opens Access to TV Marketing Campaign Reports - Presented by: The Aol. On Network

Targeted TV advertising company Simulmedia is giving brands, agencies and anyone who wants it a peek into how various TV campaigns perform in its recently launched Open Access project, says Dave Morgan, CEO of Simulmedia, during an interview with Beet.TV. The Open Access project is free on Simulmedia's site and includes details on reach, frequency, and cost performance from more than 100 national advertisers across recent TV campaigns, he says.



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