Rolex Record: Watch Sells For $1.2 Million At Auction - Presented by: The Aol. On Network

Time is money and in this case, very big money, as Christie's brought the hammer down on the most expensive Rolex wristwatch ever sold at auction. The rare 1949 Oyster Perpetual model with a cloisonn enamel dial, was expected to sell for between $570,000 and $1.13 million. But strong bidding on Monday pushed the final sale price to about $1.2 million. The Christie's watch sale in Geneva, Switzerland, totaled $26.5 million, with 91 percent of the 435 watches selling.

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