Research: Second Screens Boost First-Room Ad Prospects - Presented by: The Aol. On Network

Over the last couple of years, we have seen countless research reports highlight the growth in consumers' use of alternative-screen devices whilst they watch TV. But amongst the clearest and most useful snapshot of the true meaning of what has become a mature trend is IPG Media Lab's contrarian new report, The Second Screen Fallacy, just published here.



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