Razorfish CEO: Paid Media Should Operate in Real-Time With Social - Presented by: The Aol. On Network

Paid, owned and earned media can work well on a real-time basis, and brands need to rethink both their allocations for paid media and the timing too, says Pete Stein, CEO of Razorfish, in an interview with Ashley J. Swartz, CEO of Furious Minds, for Beet.TV. "It used to be that paid media was planned years in advance and marketing had been a very fixed thing," he says.



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