Publicis, Omnicom Merger: It's About "Big Data" Says Maurice Levy - Presented by: The Aol. On Network

In his comments about the merger of Publicis Groupe and Omnicom, Publicis CEO Maurice Levy explained advertising has reached a new era, where "Big Data" is driving how advertising is both created and delivered. Explaining how marketing and media is being transformed by technology, he is quoted in the Wall Street Journal as saying: "exponential development of new media giants, the explosion of Big Data…and profound changes in consumer behavior."



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