Prime Time Gets More Pricey at Amazon - Presented by: The Aol. On Network

Amazon - delivering a price hike to its prime customers- up 20 bucks to $99 a year. It's the first increase since it started the two-day shipping program back in 2005. How it will impact its customers- is up for debate. Morningstar's R.J. Hottovy says it could create a virtuous cycle:



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