Netflix Wants Programmatic Play on Premium Sites - Presented by: The Aol. On Network

Netflix is betting more on the use of programmatic buying to help grow its user base and better connect viewers with the shows it offers, says Kathy O’Dowd, Senior Manager of Programmatic Marketing at Netflix during an interview with Beet.TV. She says that as Netflix expands its own marketing with programmatic buying, it focuses on premium publisher sites only. “We don’t use long tail sites, no mom and pop shops, nothing with lots of ad clutter.”



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