Mondelez's Bonin: We Are Going100 Percent Programmatic - Presented by: The Aol. On Network

CANNES - Yesterday's news that consumer product giant Mondelez is using video technology software platform TubeMogul to video advertising, marks the company's commitment to go one hundred percent programmatic in time. Data is having such a profound on brands that television planning will go fully programmatic eventually, says B. Bonin Bough Vice President of Global Media and Consumer Engagement at Mondelēz International.



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