Mindshare Tackles Content Creation from All Angles - Presented by: The Aol. On Network

Branded content can stem from brands, or from an idea, says David Lang, Chief Content Officer of Mindshare and President of Mindshare Entertainment, in an interview with Paul Kontonis, SVP at Los Angeles-based Collective Digital Studio (CDS) for Beet.TV. As a content strategy and production group that happens to be inside an agency, Mindshare's approach is to study audience behavior first, and then work brand creative into those places later depending on how they fit, he explains.



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