Mattel Buys Canada's Mega Brands - Presented by: The Aol. On Network

Mattel is buying Lego's rival, Mega Brands of Canada, to expand its lineup in one of the toy industry's hottest areas. The world's largest toy maker will pay $460 million, a hefty premium for the maker of the huge construction bricks popular with preschoolers, Mega Bloks, and the arts and crafts brand, Rose Art. The two know each other just as well as Barbie and Ken from a licensing deal Mattel struck with it two years ago.



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