Luxury Dilemma: Does It Pay to Play with Amazon? - Presented by: The Aol. On Network

If you're a a high-end luxury brand, does it pay to play with Amazon? Right now, most high-end labels don't officially distribute through the e-commerce giant in a bid to maintain control. But few, like Burberry, are starting to play ball. Mabel McLean is a researcher with L2, a think tank that studies the digital performance of brands. "There are some brands that have managed to strike a happy arrangement deal with Amazon."



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