Jesse Schell: Will Rewards Backfire on Gamification? - Presented by: The Aol. On Network

In the 21st century, it turns out that the principles for designing video games have become the principles for designing everything. In this talk, Jesse explains why "gamification" is only the tip of a much larger iceberg that is influencing all of society, and he will go into some detail about best practices for using pleasure to improve the motivational design of a wide variety of experiences.



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