Is Diet Coke Like A Boyfriend? How Big Brands ‘Romance' Us - Presented by: The Aol. On Network

Tim Halloran is an expert when it comes to understanding how big brands connect with their customers. Working with some of the biggest brands in the world like Coca-Cola Halloran was able to put all he knows into his new book ‘Romancing The Brand: How Brands Create Strong, Intimate Relationships With Consumers’. Halloran describes the different strategies brands used to deliver during the Super Bowl. He also discusses the type of commercials we can expect to see during The Olympics, and you can



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