Innovid Opens To Partners & Rivals For More Interactive Ads - Presented by: The Aol. On Network

Innovid has, for the last couple of years, developed its iRoll format - pre-roll video ads that let viewers click and engage with content more than simple 15- or 30-second linear spots. Now it is opening up its platform in a bid to recognize the many, many ad tech vendors in the video chain and to ramp up the number of ads it can power.



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