Ikea Lampoons Apple To Promote Its 'Bookbook' - Presented by: The Aol. On Network

Looking for a simple, intuitive device that you never have to plug in? Then you may have to take a look at Ikea's bookbook. In an introduction for its 2015 print catalog, Ikea has some fun taking the piss out of Apple's bombastic product release videos. Once it introduces the premise, the jokes write themselves. While it may appear that Ikea is a bit of a Luddite, that's hardly the case.



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