Hershey Warns Of Sticker Shock From Chocolate Price Hike - Presented by: The Aol. On Network

Hershey Co, one of the world's best known names in chocolate, expects its first price hike in three years to crimp short term sales, but over the long haul, the company's chief executive said on Thursday, the popularity of chocolate will prevail. President and CEO John Bilbrey said the 120-year-old maker of Hershey Kisses and Reese's Peanut Butter Cups will be particularly alert to any reduction in sales caused by the increase, which averaged 8 percent, among low income consumers.



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