Havas Dish Latino Digital Campaign Jumps to TV - Presented by: The Aol. On Network

Some brands are now migrating successful digital ads to the TV set, in a reversal of what was once the trend of repurposing TV spots for online video, says Rori DuBoff, Global Head of Strategy at Havas Digital, in an interview with Beet.TV. Havas recently launched a campaign for Dish Latino around the World Cup and the digital creative is now being used for TV ads, she explains.



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