Hammans Stallings on How to Use Psychology in Business Strategy - Presented by: The Aol. On Network

In Chapter 17 of 19 in his 2013 Capture Your Flag interview, innovation strategist Hammans Stallings answers "What Types of Psychology Research Have Been Most Useful in Your Strategy Work?" As an undergrad studying psychology at University of Virginia, Stallings embraces the decision making and uncertainty research of Herbert Simon and Daniel Kahneman. He draws on this and similar psychology research in his strategy planning work at frog design.



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