Programmatic Buying Not Impacting TV Upfront Yet - Presented by: The Aol. On Network

Programmatic buying isn't big enough to have a huge impact yet on the TV upfront, says Gibbs Haljun, Managing Director of Media Investment at GroupM, during an interview with Beet.TV. 'It's not happening yet because there isn't huge scale. Look at Duck Dynasty. That has a small viewership online, and that will change over time, but there is less of an incentive to shift money.'



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