Going the Distance to Attract Marathon Customers - Presented by: The Aol. On Network

Britain's Olympic hero Mo Farah is perhaps the most famous runner taking part in the London Marathon, even if he's only running half of it. But more than 36,000 others plan to go the full distance. They help make the marathon market - which is extremely important for sportswear brands like ASICS. Alistair Cameron is the company's European President and CEO.



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