Fabian Pfortmuller on Honing a Socially Conscious Business Model - Presented by: The Aol. On Network

In Chapter 15 of 18 in his 2013 Capture Your Flag interview, entrepreneur and community builder Fabian Pfortmuller answers "What Are the Challenges of Making a Socially Conscious Business Sustainable?" Pfortmuller notes the tradeoff of making a product that sells versus a sustainable product that sells. He notes short term sacrifices that occur given higher prices for sustainable products, but how this gradually erodes as community trust is built with customers as the product stories are shared.



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