DigitasLBi Enters Management Consulting Arena - Presented by: The Aol. On Network

Media agencies must now compete with management consulting shops in the race to help marketers reorganize their businesses, says Luke Taylor, CEO of DigitasLBi during an interview with Beet.TV. DigitasLBi is a unit of Publicis Groupe and was formed earlier this year when Publicis merged Digitas with its Amsterdam digital agency LBi to help grow Publicis' footprint in digital media.



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