Digitas CEO: Why Real-Time Advertising Matters - Presented by: The Aol. On Network

While most of the NewFronts events were focused on Web-original video, the theme at the Digitas event was around real-time advertising. In this conversation, Digitas North America CEO Tony Weisman tells BeetTV why real-time advertising matters, what the agency is doing with the HuffPost Live and the role of video in all this which he calls "the default" element.



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