Digital Planning Will Come to TV Ad Buying, but Not So Fast - Presented by: The Aol. On Network

While planning tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for "make goods," there are strong headwinds against changing the way that TV ads are sold via upfronts and other conventional means, explains Amit Seth, Global EVP of Global Media Products at Nielsen.



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