Daily Digit: Merlin's Magic Float - Presented by: The Aol. On Network

315 pence is today's daily digit - the amount shares of Merlin Entertainments began trading on the London Stock Exchange. It values the group, which operates the London Eye among other attractions, at 3.2 billion pounds. Demand was so strong Merlin was forced to close the offering early. The group which owns the world famous Madame Tussauds waxwork museum among other attractions, said the majority of shares went to institutional investors, with individual investors taking around 12 percent.



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