Consumer Giants Not Connecting With Facebook Generation - Presented by: The Aol. On Network

Branding giants like P&G, Unilever and Colgate are not connecting with younger consumers because the decision makers at these massive companies are products of a different generation, says Martin Lindstrom, Author of "Buyology: The Truth and Lies About Why We Buy". Kids today want to brand everything, including themselves, says Lindstrom, and modern technology allows them to do that.

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