ComScore Opens Up 'Project Blueprint' to the Industry - Presented by: The Aol. On Network

Project Blueprint, a comprehensive cross-platform device to measure the impact of advertising across different media platforms, has been introduced to the industry, comScore recently announced. The new platform was developed in conjunction with ESPN. At the Beet.TV executive retreat, comScore executive chairman Gian Fulgoni gives the backstory of the collaboration with ESPN, findings from its implementation and plans for wider offering of the new product.



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