Coke, Monster Bid All About 'Fit And Focus’ - Presented by: The Aol. On Network

Part of running a great company is admitting when you can’t do it all. In distinct ways, CEOs Muhtar Kent of Coca-Cola and Jeff Immelt of General Electric are proving this point. At Coke, Kent has been struggling with a weak set of brands in the fastest-growing area of beverages – energy drinks. The news today is that Coke is paying $2.15 billion for one-sixth of Monster Beverage, the number two player in energy-boosting soft drinks.



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